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Administration & Academician

Noor Ashikin

NOOR ASHIKIN BINTI SEMAN

Assistant Registrar HEPA • Media Communication Academician
Master’s - Media and Information Warfare, UiTM
Bachelor’s - Interpersonal Communication, UiTM
Diploma - Communication Media, UiTM

Specialising in Media Communication at University College TATI, Noor Ashikin Seman also serves as Assistant Registrar at the Department of Student Affairs & Alumni, overseeing student welfare and development while contributing to teaching, research, and community engagement.

Biography

Noor Ashikin Seman is a academician at University College TATI, specialising in Media Communication. Her academic interests include field of Communication and Media, Interpersonal Communication, Organisational Communication, Islamic Communication, Cultural Communication, and Digital Media. In addition to her academic role, she also serves as an Assistant Registrar at the Department of Student Affairs & Alumni, where she oversees and manages various aspects of student affairs, welfare, and development for City Campus students. With a strong passion for academic excellence and student empowerment, she continues to contribute meaningfully to teaching, research, students and community engagement.

Qualifications

  • Master’s Degree – Media and Information Warfare, UiTM
  • Bachelor’s Degree – Interpersonal Communication, UiTM
  • Diploma – Communication Media, UiTM

Research Interests

  • Organizational & Interpersonal Communication
  • Media & Digital Communication
  • Islamic Communication
  • Cyberbullying & Digital Safety Communication
  • Educational Communication
  • Cultural Communication

Teaching Areas

  • Media
  • Communication
  • Research Methodology
  • Sports Media

Publications

  1. The Effectiveness of Lieutenant Adnan’s Book and Film Towards the Spirit of Patriotism Among Young Generation
  2. A Qualitative Content Analysis: The Type of Animation and Elements of Nationalism Used in Animation Series of Upin & Ipin in Episodes: Magic Pimpimpong, Masih Ada Sayang …
  3. Factors Influencing Customer Satisfaction with Cashless-Payment Services at Restaurants in Malaysia
  4. The Impact of Dyslexia Game Learning ‘LexiPlay’ On Children’s Learning Progress
  5. The Effectiveness of Busy Table Towards Children’s Learning Performance
  6. Trends And Patterns in Organizational Communication Studies: A Bibliometric Analysis
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